You can send mail from France with a stamp that smells like a baguette

Now, whether you’re a resident of France or just there to enjoy its pleasures, you have the unique opportunity to share a slice of French culture across the globe. France has proudly introduced a one-of-a-kind baguette-scented stamp that will envelop your mail in the inviting aroma of a fresh bakery.

This olfactory delight is available for the equivalent of $2.13 USD and can be affixed to letters destined for international locales. The stamp boasts an illustrated depiction of a baguette, complete with a scratch-and-sniff feature that brings its bakery-fresh scent to life.

“The baguette is more than just bread; it represents the daily tradition of visiting your local bakery – a cherished institution that draws twelve million customers every day,” stated La Poste, France’s national postal service.

Producing six billion baguettes annually, this bread staple is an ingrained piece of France’s gastronomic legacy, notes La Poste.

Distinctive scratch-and-sniff baguette stamps now available in France.
La Poste

Le Carré d’encre, a stationery boutique in Paris, along with other stamp outlets within the country, offer these stamps designed by artist Stéphane Humbert-Basset. With a limited run of 594,000, they are a collector’s item as much as they are postage.

The baguette holds a revered place within French culture. In fact, in 2022, UNESCO honored the bread by including it on its “Representative List of the Intangible Cultural Heritage of Humanity.” The organization acknowledges, “The baguette is not just the most familiar type of bread in France; it’s a daily staple enjoyed throughout the year.”

Baguettes may be simple, taking just flour, water, salt, and yeast to create, but they foster distinct consumption habits and social customs that set them apart from other breads, including the ritual of daily visits to the bakery.

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