Largest Latino civil rights organization, UnidosUS Action Fund, to endorse Biden for reelection

In an exclusive revelation to CBS News, the UnidosUS Action Fund, known as the most prominent Latino advocacy organization in the U.S., is set to back President Biden’s reelection campaign from Arizona—a key swing state.

The endorsement event in Phoenix will not only boost the Biden-Harris ticket but will also spotlight their support for Congressman Ruben Gallego, the Democratic frontrunner in one of the nation’s most intense Senate contests. Gallego faces stiff competition from Republican Kari Lake, a devoted follower of former President Trump and a propagator of the discredited theory that the 2020 election was fraudulent.

“Latinos face a straightforward decision this election,” stated UnidosUS’s leader Janet Murguía in a pre-endorsement dialogue with CBS News.

According to Murguía, President Biden represents progress and hope, contrasting Trump’s extreme policies and failed economic strategies that burdened Latino families during his term.

Murguía explained that their support for Biden centers around his policies favoring the Latino community, such as widening healthcare access under the Affordable Care Act to include those under DACA. Trump’s hostile immigration stance also influenced their decision, she added.

“He promotes widespread deportations, threatening not just border security, but the well-being of families and the economic stability of our communities nationwide,” Murguía said.

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Janet Murguia, president of UnidosUS Action Fund, at a Washington, D.C., event on September 13, 2023.

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The UnidosUS Action Fund will devote its resources to rallying the over 2 million Latinos in Arizona. Biden claimed victory in Arizona by a hair’s breadth in 2020, with Hispanic voters playing a pivotal role; they’re expected to make up a quarter of the state’s electorate in 2024.

A recent poll suggests Biden lags behind Trump in Arizona and other vital battleground states, according to the New York Times, Siena College, and the Philadelphia Inquirer.

Murguía points out that engaging Latino voters remains a challenge due to misinformation and inadequate outreach.

“A key hurdle for Latino voter participation has been insufficient investment in their mobilization,” shared Murguía with CBS News. “The last election cycle saw minimal contact with Latino voters by political parties and campaigns to encourage voter registration or turnout on Election Day.”

UnidosUS insists that the Biden-Harris campaign must elevate its community engagement, as successful voter contact goes beyond standard ad campaigns. Murguía emphasized the importance of grassroots strategies for connecting with the Latino community.

As the election draws near, UnidosUS is set to intensify its efforts to motivate Latino voters through initiatives that include canvassing, phone-banking, educating voters on the issues, endorsing candidates, and even organizing transportation to the polls on Election Day.

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